Travel to ancient times and become rich women with your bestie

Chapter 236 Marketing Strategy

After breakfast, the four managers and Jiang Chengye were ready to set off.

Zheng Yuan and Duan Minmin followed them to the workshop and watched them pack up the things and register them one by one.

Today's registration job was given to Jiang Chengye. After all, his calligraphy was much more pleasing to the eye than Chen Changan's.

Dashu had nothing to do today, so he just stood by and watched.

Recalling what Jiang Chengye said before that Dashu had good talent, Zheng Yuan had an idea and asked Jiang Chengye to test Dashu on the spot based on this registration book.

I didn't expect that this brat could recognize most of the words. He could even write them quite well using a branch on the ground.

When Jiang Chengye mentioned it before, the two of them didn't take it seriously, but now it seems that this kid does have something.

Thinking about it, it seems that the tree has changed the most since the children went to school. Maybe these children are really lucky in this aspect.

Thinking of this, Zheng Yuan came up with an idea. He planned to send Jiang Chengye and a few managers away and then go to the village chief to ask what was going on.

The four managers and Jiang Chengye had loaded all the goods and were feeding the horses with water and fodder in preparation for departure.

Here, Zheng Yuan and Duan Minmin were directing the packing of the remaining goods. Except for those that needed to be kept in Yongding County, the rest had to be sent everywhere.

This time is the same as before, except that the Queensland government has twice as much, the other places have 500 cans of basic toothpaste, 2,000 toothpastes, plus 200 cans of mint toothpaste and ten tubes of rose-scented toothpaste.

After putting away the things, Jiang Chengye asked the two to talk for a few more words.

This time, no one in charge was impatient, and everyone stood aside respectfully.

"Managers, from now on our goods will be shipped from Yongding to various places via Jiang's trading company every five days, which will save you the trouble of traveling." This is the most suitable time the two had just calculated.

"Of course, if you have time, you can come to Yongding County, we would welcome you very much."

Zheng Yuan and Duan Minmin knew that these managers came in person again this time because business was good and they felt that their attitude last time was problematic, so they came to express their attitude.

As for next time, I will definitely not come in person.

But naturally they have to say this.

Besides, isn't this trade route expanded for use? If Jiang Ji's trade route in Kunzhou Prefecture matures as soon as possible, it will be very beneficial to their future development.

"That's right. In the last two times, only the post station was useful on our trade route. The carriage and horse company was of no use at all. From now on, we will do as the two aunts said." Jiang Chengye also added.

"Yes! Sir! Madams!" the four stewards responded in unison.

"In addition, we have an upgraded version of toothpaste, but the quantity is not very large this time. Firstly, the raw materials are in short supply, and secondly, we are testing the waters to see the effect before deciding whether to expand production."

"But we are confident that these two types of toothpaste should not be bad. So, if there are a lot of people coming to buy, managers should remember to learn how to use hunger marketing."

Zheng Yuan and Duan Minmin decided to teach some of the business tips they had heard in modern times.

"Aji, find some paper and pen to remember this, and then make a few copies and send them to the other stewards who are not present."

Seeing that the two were ready to talk a lot, Jiang Chengye quickly asked Aji to get paper and pen to write it down. These were all fortune-telling experiences.

"Yes, yes, yes! Aji, you must copy a copy for us when the time comes!" Manager Fang said anxiously.

Aji took the order and went forward. After a while, he brought over a table, put it down, prepared writing brush, ink, paper and inkstone, and stared at Zheng Yuan and Duan Minmin with burning eyes.

Seeing that he was ready, the two stopped wasting time. Duan Minmin spoke first: "So-called hunger marketing means that even if you have a lot of goods, you have to create the illusion that the goods are very rare and in short supply. This will increase the value and popularity of the goods, and greatly stimulate the customers' desire to buy."

"Of course, hunger marketing cannot be excessive. It must be adjusted according to the actual situation of the county you are responsible for and the customer base. You are all smart people and have been in the business world for many years. We will not go into too much detail."

These people have all been immersed in the business world for many years, and these things are not very profound economic theories, so there is no need to discuss them at length.

"Of course, even if we use the hunger marketing strategy, our new toothpaste won't last for a few days if it's popular, so we can adopt a pre-sale strategy." Duan Minmin then proposed the next strategy.

"Pre-sale?" Jiang Chengye was very interested in this thing.

"Yes, it is a pre-sale."

"Pre-sale means that although we don't have stock, we can first register the required quantity for the customer and collect a certain deposit. Then, according to the customer's needs, they can choose to have the product delivered to their door to settle the balance, or come to the store to pick it up."

"This strategy is very beneficial to us as sellers. It not only allows us to lock in customers in advance, but also accurately predict the quantity we need to produce based on the quantity required by customers, thus reducing the situation of excessive or insufficient inventory. It is also conducive to our capital repatriation, alleviating capital pressure and reducing market risks."

"The reason why we came up with this model is based on the characteristics of our products. Everyone knows that the shelf life of toothpaste is not very long, and they are all shipped from us. If you don't plan well in advance, you may lose both money and goods."

"When our carriages come back, you can give the required quantity to the driver and bring it with you. We will make it according to your needs. This will not only improve efficiency but also reduce waste."

After finishing the conversation in one breath, Duan Minmin felt her throat a little dry and itchy, and signaled Zheng Yuan with her eyes to continue.

"Speaking of which, our toothpaste jar is also a problem."

"This time when we go back, we need you to post a notice. If anyone can return an empty toothpaste can, we can deduct two cents from it if it's intact and undamaged."

This jar is not easy to make, and the cost is not really low, so it would be best if we can save some money.

"After you have collected all the materials from various places, you can bring them back from the carriage and horse shop. We will clean them and reuse them. This will greatly save our costs."

After saying this, the two of them pondered for a moment. For the time being, there was nothing else to explain.

"That's all we have to say for now. If there are any new things in the future, we will also write a list to be taken to various places by the carriage and horse company, including new ideas or how to use new products. Of course, if the managers have anything they want to say, the same goes for that."

"Xiaoye, do you have anything else to add?" Zheng Yuan turned to Jiang Chengye.

"You two aunts have said very well. I have nothing to add. But I would like to trouble you to read the doggerel again a few days ago so that Aji can write it down and it can be sung everywhere."

"Small question! Aji, you also know this doggerel, you write it first, and if you have any questions, ask me. If the managers still have questions, Amin, you can explain it to them."

Zheng Yuan stood beside Aji and watched him write doggerel. Several managers surrounded Duan Minmin and asked for his advice.

By the time Aji had finished writing and copying, the stewards had almost finished asking questions.

"Aunts, it's getting late, so let's not talk any more. I'll come here with my father when he comes back in a couple of days." Jiang Chengye bowed to the two of them.

"Okay, then you guys go slower." Zheng Yuan and Duan Minmin waved goodbye to everyone.

"Madams, we will leave first. I will be waiting for you in Zhaoming County in two days to welcome you." Manager Fang took the things given by Aji and said goodbye to the two.

The other three stewards also said goodbye to the two one by one and then got on the carriage.