nycdaug Chapter 311 Advertising and Promotion
Chapter 311 Advertising and Promotion
Of course, Bo Bing didn't actually slap him.
This fever came on suddenly and severely. Bo Bing's mind and body were so exhausted that she could no longer activate the system skills. The contents of her left arm began to ache continuously, which frightened Yin Su. Although her private doctor had told her that it was just a reaction to overwork and that she would get better soon with some antipyretics and anti-inflammatory drugs, the man was still worried and took the young man to the hospital for a full check-up.
“I told you I didn’t need to come to the hospital. I’ve been resting for two or three days and I’m feeling much better,” Bo Bing said, putting an arm around Yin Su’s shoulder for support as they slowly walked back. He asked Yin Su, “Have you booked your tickets? If you can leave sooner, then go. I have some things to do.”
Yin Su frowned slightly and supported the other person's slender waist. "We can go back tomorrow, why are you in such a hurry to go back?"
“I need to check on the situation at the factory, as well as the planting and purchasing of medicinal herbs this year,” Bo Bing sighed. “I also need to go to Guan Yinshan’s place.”
He was busy with two things while filming, and the factory business was too busy to finish in a short time. It was impossible for him to neglect the company's affairs just because filming took up his time. As for Guan Yinshan, he had a feeling that nothing good would come of it, but at least Guan Yinshan did not ask him to fly back directly for investigation, so it should not be related to him or Shenshuang Pharmaceutical.
That can only be the issue of prohibited drugs—the suspects have been arrested, but Bo Bing doesn't know what will happen next.
"case?"
Yin Su thoughtfully tucked away the stray hairs beside Bo Bing's ear.
"Yes."
Bo Bing's ears involuntarily felt a little hot.
He just had a vague feeling that things weren't as simple as they seemed.
Hopefully, nothing goes wrong with Guan Yinshan.
Upon returning to X City, the first thing he did was visit Shenshuang Pharmaceutical. Everything there was proceeding smoothly, and Monkey and Cao Xin rushed over to greet him.
"Brother Bing, why do you look so haggard?"
The monkey skillfully poured tea for Bo Bing, carefully observing his complexion. "Are you too tired? Haven't you rested well? You're pushing yourself too hard."
"I just caught a cold."
Bo Bing took a sip of tea and sighed, "Good tea, so fragrant."
"Zhangping Narcissus".
The monkey chuckled, "The client bought it. I guessed Brother Bing would like it, so I put it here."
Bo Bing nodded.
"Boss Bo, what are your symptoms? How did you catch a cold?"
With a frown, Cao Xin reached for his phone to make a call, "I'll make a call and tell Ma Zi to bring the medicine box up here quickly."
箱？
Bo Bing thought to herself.
Cao Xin's words were quite frightening.
"Stop. Even if we don't lack medicine, we don't need to take it like this."
Bo Bing chuckled dryly and wiped her face, naturally not mentioning that she had caught a chill in Yin Su's car on such a hot day.
So, he leaned back lazily in his office chair and shamelessly changed the subject, "How's the factory doing lately?"
"Fortunately, the profit in the second quarter was even higher than that in the first quarter," Cao Xin replied, "but the competition within the industry is very fierce."
“Of course, this is X City, and we’ve only just established ourselves here,” Bo Bing said. He was very anxious about the pharmaceutical factory’s development, but he also knew that this industry wasn’t easy. “What have you been doing lately? Tell me about it.”
Upon hearing that Bo Bing was about to ask questions, the two immediately straightened their expressions and began to report.
Shenshuang Pharmaceutical is still in its growth phase, and with Bo Bing's overall control, the company's revenue is steadily increasing. Cao and Hou are both quick-witted and articulate individuals, and their learning, training, and business collaboration over the past two years have already demonstrated their considerable management talent.
Overall, the situation remains stable and improving.
"Boss Bo, there's one more thing I need to say."
Cao Xin considered for a moment, "Recently, the people in the publicity department said they wanted to shoot an advertisement for the company, and asked me to ask you if it was necessary to do this."
"Are any of our peers doing this?"
Yes, but very few.
"Brother Bing, I also consulted several professional consultants about this advertisement."
The monkey chimed in, "Their feedback is that it's not easy to do and it's very expensive. There aren't many companies here that can do it."
Bo Bing let out a long breath.
No one knew better than him that shooting commercials was expensive, and the subsequent advertising campaigns were even more costly, with no guarantee of great promotional results. This was especially true for pharmaceutical company advertisements; the chosen material couldn't evoke any resistance in the audience, it had to be related to the company's main products, and it had to be catchy and memorable.
However, after a moment's thought, he remembered a few people.
"The commercials have to be filmed."
Bo Bing made the final decision: "We need to take advantage of the fact that our competitors haven't reacted yet, put up the Shenshuang Pharmaceutical brand, and seize public attention."
"The monkey and I think the same way; it would be great if the costs could be reduced even further."
Cao Xin nodded, "The publicity department means that even if our advertisement is a little rough around the edges, it will still have a promotional effect."
"This advertisement not only needs to be filmed, but it needs to be filmed well."
Bo Bing disagreed with this idea. He explained the promotional role of advertising to the two of them: "Advertising is the face of a company. Good advertising can bring tremendous attention. We can't just do something haphazardly to cut costs. Our advertising not only needs to promote, but also needs to spread!"
The boss is different; he actually thinks so far ahead.
The two exchanged a glance and then looked at Bo Bing.
Seeing the admiring looks the two gave her, Bo Bing waved her hand.
"You guys work with the publicity department to pick out a few of our main medicines, and then we'll finalize the advertising plans. Don't worry about the filming team and personnel; I'll handle that."
Bo Bing never expected that her studies in directing and her entry into the entertainment industry would lead to such a powerful force.
I couldn't help but want to laugh.
"You two keep a close eye on the medicinal herbs and business. Also, tell Hai Bixia to keep a close eye on the accounts and taxes in the finance department, and make sure there are no problems under Shen Shuang," Bo Bing said, rubbing her forehead and tapping her fingers on the table. "You've both worked hard these past few days. Let's book a nice venue for dinner tonight, and I'll invite them all to have dinner together."
The two nodded in agreement.
Back at the house, Yin Su had already changed into comfortable linen loungewear and was working while petting the cat. When she saw him come in, she instinctively moved closer.
"Finished with work? Why so serious?"
Yin Su's tone sounded inexplicably aggrieved. He held the kitten up to Bo Bing's face, "Look, it's a Hongtashan cat. I brought it here to keep me company."
The kitten had gotten a bit fatter, wearing a small hat on its head and carrying a small bag on its back. Its big, round eyes were staring at Bo Bing.
behave in a spoiled manner.
Bo Bing leaned over and kissed the kitten's forehead, her voice much gentler.
"I am back."
Yin Su's eyes burned with desire, and he leaned close to Bo Bing's shoulder, clinging to her. "Where's my kiss?"
behave in a spoiled manner?
Bo Bing looked at those shimmering peach blossom eyes and sighed helplessly.
"My cold isn't better yet."