Quick Wear: Reversing Life

Chapter 561 Real and Fake Gold (14)

Popular colors this autumn include dark green, tan, orange, lavender, bronze mist, and chocolate.

The styles are mainly long and loose, and popular items are various scarves and shawls.

Jiang Qiuyao changed into a yellow short windbreaker picked by Sister Hua, paired with a beige scarf and brown bottoms.

Most of Wanli’s clothes are basic styles. Although basic styles are very practical, if you want to make them stand out and give people a bright feeling, you need a high level of matching skills, and it also depends on personal aesthetics.

People who work in the design department generally have high aesthetic standards, and Sister Hua is the design director, with a sharp eye.

When Jiang Qiuyao walked out wearing the clothes chosen by Sister Hua, Sister Hua knew that Jiang Qiuyao was absolutely suitable for this autumn endorsement.

Sister Hua looked me up and down carefully, nodded with satisfaction, and then said, "Although I think you're suitable, the endorsement and promotion still need the approval of the advertising department."

When choosing celebrities, we focus on the fan base behind them. Otherwise, if there is no commercial price list to see if the clothes can be displayed, wouldn’t it be possible to just pick any model?

"Forget it, let's go to the studio to take some pictures first and see how your camera sense is."

...

It turns out that Jiang Qiuyao's sense of camera seems to be innate.

The photographer who took the photo of her was a little uninterested at first, thinking that he was just playing around with the little princess.

As a result, they became more and more addicted to the filming. Jiang Qiuyao and he cooperated very well with each other and there was no need for any adjustment.

It was only when Sister Hua stood aside and said she wanted to change clothes that she stopped.

While Jiang Qiuyao was changing clothes, the photographer said to Sister Hua, "Director, Mr. Jiang's daughter is indeed quite capable. Her professionalism is no less than that of some models."

He has worked with many models and celebrities over the years. Even some professional models need a few minutes of adjustment period with the photographer.

Jiang Qiuyao seems to be born to do this job. He is very expressive, has a keen sense of the camera, and his eyes are even more powerful.

"She looks quite like that. Some celebrities look like they're taking their own photo albums." The photographer said to Hua Jie, "She's different. She blends in really well with the clothes."

Sister Hua stood in front of the display screen, looked at the freshly taken photos, and nodded.

The photographer whispered, "Director, do you think she's really not Mr. Jiang's biological daughter? I think she's very capable of taking still photos."

Sister Hua glanced at him and said, "Don't gossip during work hours."

She turned her head and used her eyes to drive away the people watching in the studio, then asked her subordinates to call the people from the advertising department.

When the head of the advertising department arrived at the studio, Jiang Qiuyao was already shooting the second set of clothes.

"Yes, yes, yes! Okay, just like that... lift your arms a little more—"

"Director Hua, are you sure?" the person in charge said impatiently, "A high school girl as your spokesperson? Are you kidding me?"

Working overtime during holidays is annoying to begin with, so to accommodate Xiang Qiulin's schedule, everyone worked overtime. Then, Xiang Qiulin suddenly broke the contract at the appointed time and asked a high school student to take her place!?

Isn’t this funny!?

Sister Hua's expression was indifferent: "Then tell me, how can we remedy this?"

"..."

"Has someone from your publicity team arrived?" Sister Hua said, "Either think about your marketing strategy, or think about how to explain it when we're held accountable later."

"..."

The head of the advertising department took a look at the photo on the display.

"Is this Mr. Jiang's daughter?"

"Yes."

“…The photos are fine, but how do you expect us to develop a marketing strategy?”

"That depends on your ability. I'm only responsible for filming."

"Shouldn't we ask Mr. Jiang for instructions on this matter?"

"I've already sent someone to notify them. The secretariat informed them that President Jiang is in a meeting and will probably come down after the meeting."

...

When Jiang Qiuyao was changing into his third set of clothes, he heard a noise outside.

"Boss Jiang, Secretary Song."

"what's the situation?"

Jiang Qiuyao pushed open the door and saw Sister Hua explaining the situation to Jiang Hui.

"Dad, are you done with the meeting?" Jiang Qiuyao walked over and happened to meet the eyes of the woman next to Jiang Hui.

Long time no see, Secretary Song.

Song Yuxian has a non-aggressive face, fair skin, gentle features and elegant makeup.

Although she is in her early forties, she has taken good care of herself and has no wrinkles on her face.

She wore a white shirt and a yellow pencil skirt, a simple commuting style that showed off her graceful figure.

Seeing Jiang Qiuyao, Song Yuxian smiled: "Mr. Jiang, Wan Li's clothes really suit Miss Qiuyao."

Jiang Hui frowned: "Qiuqiu, stop making trouble, it's work time now."

Jiang Qiuyao said, "Why are you making a fuss? I'm seriously trying to find a solution for everyone."

"Having the CEO's daughter as a brand spokesperson is inherently topical. By turning this 'controversial point' into a 'memorable point', traffic can be quickly captured."

Jiang Qiuyao shrugged. "Our company's publicity and promotion progress is already much slower than others. It's already National Day, and we're almost a month late. If we delay any longer, our competitors will make the money."

Jiang Hui's face did not look good. Who would have thought that the popular star would suddenly breach the contract.

He looked at Jiang Qiuyao, and he didn't expect that she also knew something about marketing: "Then tell me, what marketing methods do you use?"

Jiang Qiuyao said: "The first thing is of course to create topic conflicts, break the stereotype of nepotism, and transform the identity of 'CEO's daughter' from a 'privileged label' to 'professional recognition'."

She looked at Sister Hua: "I think I just got the recognition of at least one person in the industry."

"Secondly, we strengthened the authentic character. We leveraged the 'family business' background to create differentiated content. While other competitors use popular celebrities or actors as spokespeople, we used the 'CEO's daughter', which is more topical."

"Third, we can use social media to stimulate user participation, such as launching fashion challenges on social platforms."

"Of course, another important point is long-term value creation. For example, through philanthropic tie-in, the saved endorsement fees can be donated to the Women's Entrepreneurship Foundation according to a certain percentage. This can create a story of 'family business supporting women's power' and win the favor of target customers."

The head of the advertising department stared at Jiang Qiuyao and his opinion of her changed a lot.

The most surprised person in the audience was Song Yuxian.

After Jiang Qiuyao explained these marketing methods clearly, Song Yuxian's perfect expression was filled with shock.

Jiang Qiuyao, a sophomore, actually knows all this stuff. This is not conducive to her plan...

Song Yuxian glanced at Jiang Hui and deepened his smile: "Boss Jiang, Qiu Yao is truly a disciple who surpasses his teacher."

Jiang Qiuyao also smiled at Song Yuxian: "No, in front of the perfect Secretary Song, I am at most a novice."