nycdaug Chapter 40: When players become game planners, why don't they complain anymore?
Chapter 40: When players become game planners, why don't they complain anymore?
Under the planning of the operations department.
The two announcements appeared simultaneously in the update notifications for *The Binding of Isaac* and *Human: Fall Flat*.
The player community also posted this message at the same time:
Insomnia Games has announced that it will build an official mod community for The Binding of Isaac and Human: Fall Flat.
We firmly believe that creating a game that players truly love cannot be done by the game company alone.
Therefore, we are officially launching a mod ecosystem and mod creator incentive program for multiple games.
[This community feature will be launched simultaneously with the version update.]
Stay tuned.
In fact, both The Binding of Isaac and Human: Fall Flat had already included mod support interfaces when they were released.
It just hadn't attracted widespread attention from players before.
However, with the release of this announcement...
Many players who were playing suddenly stopped what they were doing.
etc--
Am I seeing things? The game company is actually offering discounts to players?
Even those who are not players of these two games quickly learned about this development through various push notifications.
That enticing incentive plan instantly ignited the passion of countless players.
"Holy crap! Insomnia Game, what are you trying to do?!"
Zhu Ji stared at the three trending topics related to insomnia games and couldn't help but exclaim in surprise.
"What does it mean that the game selects the top ten mods each month and awards bonuses based on their popularity and positive reviews?"
"Seriously, is this how you make games?"
"You guys are already this arrogant with just three indie games?"
"This isn't how you make games! You should be promoting them through gaming media! What are you doing, offering benefits to players?"
As a seasoned single-player gamer, he couldn't understand the intention behind the insomnia game move at all.
He participated in an offline test of the insomnia game.
I only participated in the game "Getting Over It".
My impression of the other two games is that they are fun and have high replay value.
However, he also discovered that both games had a major flaw.
For example, the game Isaac didn't initially have six or seven hundred items.
These items will naturally be added by the game company in future updates.
Moreover, once you master the gameplay and strategies, it's easy to defeat the BOSS.
At this point, you can only watch it a second or third time.
Even though the map appears randomly, the gameplay is already fixed.
The enjoyment of playing the game repeatedly will be greatly reduced.
But what if players were involved in the production process?
Thinking about this, even he had to admit that the announcement was simply too attractive.
[FrogFun, you can really create your own levels? Well then, I'm going to give you little brats a good beating! Hehehehe! (evil laugh)]
[Are they even selecting ten outstanding mods every month?]
[That's not how it works, you can't do that. Aren't you disrupting the game market?]
[I want to design a new map for The Binding of Isaac! Hehe, I feel like I can design one that's even more interesting than the official one!]
This plan is amazing! It's a real boon for us players!
Are there still game companies willing to offer discounts to players?
At this point, players have only seen the beginning.
The more they learned about the plan, the more shocked they became.
Based on the differences in game size, the insomnia game has set up different reward mechanisms for the two games:
The top-ranked mod creator will not only receive a prize of 50,000 or 30,000 yuan, but may even receive—
Internship offer from Insomnia Game Studio.
"To be honest, Insomnia's move was pretty clever, really impressive. Getting players to help enrich the game content is a win-win situation."
"That's incredibly daring! He's ruthless!"
"If I remember correctly, this company has only released three games, right? Where did they get the audacity?"
"I'm already designing a massive map, just you wait!"
This move by the insomnia game has left many of its peers stunned in front of their screens.
Dude, that's impressive!
MODs have indeed appeared, but it's simply impossible for them to take off in the domestic market of Donghuang.
There's no other reason than that nobody dares to follow them!
They're all in the game industry that relies on user acquisition; who the hell would dare to enter this market?
But this small company, which only has three titles, unexpectedly played this card.
Meanwhile, at Black Dragon Entertainment, the headquarters of Aurora Games.
Inside the CEO's office.
Ji Yuan stared intently at the announcement on the trending topics.
It took him a long time to blink.
Marketing Operations Director Yan and Chief Game Designer Wang Dalong stood at the table, the atmosphere heavy.
"President Ji, this..."
Director Yan began with difficulty:
"We've investigated, and the Insomnia Game isn't backed by any other capital; it's impossible for it to have Gangzi's background."
"It couldn't possibly be either Qiandu or Zijie."
"and……"
He paused, then lowered his voice even further: "And they were actually one of the outsourcing companies we had worked with before."
"What?"
Ji Yuan slowly turned his head.
After he finished speaking, the office fell into a deathly silence.
Followed by.
A loud bang—
The heavy folder was slammed to the ground.
Director Yan held his breath, not daring to move.
"Then what are we waiting for?!"
Ji Yuan's voice almost burst out with suppressed anger.
"Do we have to wait until everyone else has finished walking before we start picking up the leftovers?!"
"What about Hu Chen? Can this mod mode be used in Clash of Clans? Let's evaluate it now!"
Director Yan's Adam's apple bobbed, and he answered in a low voice:
"President Ji, Designer Hu... resigned last week."
"What?"
"Who gave him permission to resign?! Wasn't there a one-month notice period?!"
"Call him back right now! Immediately!!"
……
"Wait, who's the boss of this insomnia game? Has he lost his mind? Giving players freebies."
"Game companies rely on players to update games, how can they possibly make any money?"
"This company must have lost its mind. If they don't fleece the players, they're just exploiting them. What are they doing here?"
The news gradually went viral across the internet.
The game companies' operators in front of the screen were all stunned, staring at the announcement in disbelief.
Is this not?
Shortly after this announcement was made public, on the first post.
Then a comment appeared.
So, what exactly is a player community?
Within just over ten minutes, this reply garnered thousands of comments.
[Yeah, what is a player community?]
Do you charge for player-created mods?
Can MMO games have mods? Can MOBA games have mods created?
[Insomnia Games, when will you guys make some FPS games? We really want to play them.]
[MODs are player-created DLCs, and generally require the official release of a MOD interface.]
[Oh, I see. No wonder so many experts like it. I'm just a newbie and don't know anything.]
Hehe, the pros love newbies the most.